Seoptimizer India

Eight out of Ten people surfing the web use search engines to navigate their way online for finding products, services and information over the web...

Day 1 : What is Search Engine Optimization

SEO [an acronym for Search Engine Optimization] use to define the steps a person use to achieve good position or rank on search engines results pages (SERPs) for a webpage or you can also define SEO as a process of trying to get a webpage ranked high for search words (keywords) in search engines to increase the number of visitors who come to the website.

To understand what Search Engine Optimization (SEO) is, first we have to build strong foundation on the topics like what are Search Engines and how they work.

What are Search Engines?

WWW or World Wide Web is a giant haystack of information in the form of WebPages, and Search Engines helps users to find out the most relevant webpage depends on search terms or phrases entered.

How Search Engine Works?

With the goal to provide the most relevant search data for any given search, search engines use one of its component (Crawler, Spider, robot or bot) to goes to the web and read the content or fetch out the information from a webpage to store or index into its database. and when user search for a keyword or phrases then the search engines' algorithms make connections between this search query and WebPages they have indexed, displaying the most relevant pages in the SERPs (Search Engines Result Pages).

Do my website needs SEO?

"When a prospect performs a search via search engine, do they find you or a competitor?"
If answer is "My Competitor" then your website needs SEO.

more than 80% of internet users use search engines every day to find products, services and information they are looking for.